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Sony plans European ad blitz to stifle iTunes

09/30, 11:55am

Sony plans Euro ad blitz

Sony next week will launch a marketing blitz in Europe for its new Connect music download store, its latest effort to derail the runaway momentum of Apple Computer's iTunes service, according to Reuters: "The Japanese consumer electronics giant said on Thursday it would heavily promote the Connect service in new advertisements for four Walkman products, including the recently launched NW-HD1 hard disc player." Sony also said that its second wave of European expansion is still on track for later this year, following a similar announcement by Apple earlier this week. The expansion plans are expected to be announced at the Popkomm music trade show in the German capital.

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