News Archive for 05/01/28

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Wild Sides eVo2 protector

01/28, 12:45pm

iSkin offers Wild Sides eVo2 protector for iPod

iSkin today announced the iSkin Wild Sides eVo2 protector for the iPod, featuring vibrant colors banded with white stripes that glow in the dark. Made from a durable, form-fitting silicone, it provides protection against damage as well as includes a "funky" version of the company's Wheel Cap, which offers a full-coverage barrier for the touch-sensitive Click Wheel. Also included is a matching colored ultra-clear screen protector and the removable iSkin RevoClip to rotate the iPod. It is available in three color combinations: Rebel (deep blue with white), Diva (hot pink with white) and Verve (bright green with white)--all with glow-in-the-dark stripes. They will support Apple's fourth-generation iPods (20GB/40GB) as well as both iPod photo models and will be available for $35. A version for the mini is expected later.

Academicians study iPod

01/28, 8:35am

iPod becomes focus of academicians

Using his new iPod Stories website, Markus Giesler, a 28-year-old assistant professor of marketing at York University (Toronto), says he is conducting a study of iPod users and their music-listening habits and hopes to create an ethnographic study called "iPod Therefore iAm." Wired News reports that Giesler may be the next "Professor iPod": "Michael Bull, a lecturer at Sussex University, is considered a leading academic expert on the impact of digital entertainment devices, earning him the 'Professor iPod' moniker -- but now he has some competition. Markus Giesler, a 28-year-old assistant professor of marketing at York University in Toronto, is fast becoming a bright light in high-tech consumer research." Giesler argues that the iPod is leading the charge toward 'cyborg consumerism,' in which technology is married to the body and we plug into a vast 'hybrid entertainment matrix.'