News Archive for 05/02/02

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iTunes SuperBowl spot

02/02, 12:40pm

Pepsi announces SuperBowl commercial for iTunes promo

Marking the 19th consecutive year that Pepsi has advertised during the SuperBowl, the company announced it will air four new commercials for Diet Pepsi and the Pepsi iTunes promotion during Super Bowl XXXIX. The spots will air in the first and second quarters over a total of two and a half minutes during Fox's telecast on February 6th. The Pepsi-iTunes giveaway will be promoted using a number of popular tracks from a series of music genres to "illustrate how winning a free song from the Pepsi iTunes promotion is as easy as opening a bottle of Pepsi." The company announced that it has completed one of the TV spots [click to view] and that the other is still in development.

Korean iPod prices cut

02/02, 8:10am

Apple cuts iPod prices in Korea

Apple yesterday announced that it will lower the price of its iPod in Korea, following cuts by other manufacturers last week. The JoongAng Daily reports that the discounts are only for Apple's hard-disk drive music players and exclude the flash-based iPod Shuffle: "Local representatives even asked the media to 'keep quiet' about the price cuts, saying that headquarters feared opposition from other Asian countries. Kim Ji-hyun, a spokesperson for Apple Korea, said that the company wants to change people's perception of the brand as an expensive one." Samsung officials said that Apple may be using Korea as "the battleground because they want to get their grips on the local market here before they deal with Korean MP3 makers abroad." Apple lowered its 20GB iPod pricing nearly 14 percent from 418,000 won to 363,000 won.