News Archive for 05/02/03

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Napster takes on iPod

02/03, 8:00am

Napster unveils new music service, anti-iPod campaign

Napster on Wednesday unveiled a portable version of its music subscription service, backed by a $30 million ad campaign that takes aim at Apple popular iPod player, according to Reuters: "Napster's promotion includes a Super Bowl television spot urging fans to compare the costs of spending $10,000 to buy and transfer 10,000 songs from Apple's iTunes store to an iPod, with the $15-per-month fee to carry songs from a catalog of over a million tracks on Napster-compatible players."