News Archive for 05/04/06

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Duke iPod program

04/06, 2:00pm

Duke renews iPod program with focus on courses

Duke University today announced that it will continue its iPods for students program, following a preliminary review of its year-long effort to incorporate iPods into its curriculum. The program, however, will continue in a more targeted manner and the university says it will also explore other educational applications of multimedia technologies. The university’s Center for Instructional Technology (CIT) will coordinate the use and distribution of iPods to students who enroll in a course whose proposed use of iPods is coordinated through CIT. Students who receive an iPod through the program will own the device and be expected to retain it for future use in any other Duke classes using iPods, according to the university.

iPod leads among teens

04/06, 11:30am

iPod leads in high school marketshare, mindshare

Apple's iPod continues to lead in both marketshare and mindshare, according to a new analyst report released today. Analyst Piper Jaffray said that results of a new survey of 11 U.S. high schools showed that the digital audio market is growing among the 14-18 year-old demographic and that the iPod remains significantly ahead of the competition. Despite a gaining market penetration over the last 2-3 quarters, the Spring 2005 survey showed that a significantly higher portion of teens expect to buy a music device over the next year, when compared to a similar survey last Fall. While iPod ownership increased among those surveyed, the percentage of students looking to buy an iPod decreased by five points to 70 percent; however, overall iPod demand increased as more teens were expecting to purchase new players, according to the report.

Icewear shuffle case

04/06, 8:10am

Tunewear debuts Icewear shuffle case for iPod shuffle

Tunewear today announced a new high-density transparent silicone case, the ICEWEAR shuffle case for the iPod shuffle. It users the same silicone found in diving masks which allows for both scratch protection and a clear view of the iPod's original form. The company says that any ink or pen marks can be removed with the swipe of a hand and that the case can be washed (using soap and water). The ICEWEAR shuffle enables access to all ports, features shock absorbing ribs on each sides, and includes two cap covers--one for the regular USB cap and the other for the USB cap with the lanyard--as well as a removable ball-bearing style chain to prevent users from misplacing the USB cap or lanyard. It will ship at the end of May for $20.