Nintendo wants iPod's "cool factor"

Nintendo hopes to benefit from the iPod's "cool factor" with the release of its new Game Boy Micro. "The smaller, hipper Game Boy is about as big as an iPod but plays a huge collection of Game Boy Advance games," explains Punch Jump. "It can also play MP3s and videos with an additional cartridge, to let Nintendo inch toward a brand new status in video games." At less than 1-inch thin, the Game Boy Micro is the tiniest Game Boy ever and includes a minimalist edge that "strays from the cute design of Pokemon characters." At $250, Sony's PSP has "taken a 'wait-and-see' status with most consumers. But Game Boy Micro's more modest pricing, expected to be a bit more than the current $79 Game Boy Advance SP, could hit much faster mass market adoption."

Filed under: iPod, industry