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News Archive for 05/08/11

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iDiddy for all iPods

Pacific Rim ships iDiddy for all iPods

Pacific Rim Marketing today announced it is now shipping the iDiddy, a wearable, leather case and integrated earbud combination that eliminates tangled wires. The first in a family of products, the iDiddy provides the user with enhanced quality earbuds and a hand sewn designer-styled leather case brought together in a single unit. "No more loose wires, no more wishing for a third hand. iDiddy gives you freedom to walk, run, or lounge. Because it's wearable, you can keep it conveniently under a shirt, jacket or sweater if you don't want prying eyes to see it. IDiddy let's you enjoy your iPod...more." The company also announced expanded distribution partnerships in Japan and South Korea.

iPod not threatened

Report: iPod 'blows away' mobile music challengers

Global reasearch company Strategy Analytics (SA) concludes that Apple's iPod is not threatened by the current generation of mobile music devices. In the company's latest mobile application benchmark report, "Apple iPod Blows Away Mobile Music Challengers," the firm said its advanced wireless buyer panel benchmark evaluation concluded that first generation mobile music devices "receive a failing grade on both sound quality and feature usability." SA performed head to head benchmarks of the iPod against 4 leading mobile music enabled devices, including the Samsung E720, O2 XM, SEMC V800 and the SPV500. "The 02 XM leads for music feature usability, while the Samsung E720 was rated best overall among a relatively weak set of music phone contenders."

MS fires warning shot

Microsoft works with partners to dethrone iPod

Microsoft executives said that the iPod will face increased competition this holiday season, as it works with its partners to release products that are more competitive with the iPod. In an interview with Bloomberg News, the head of Microsoft's Digital Media Division said the company was working with Royal Philips, Samsung, and Creative Technology to design and test music players that rival iPod: "Come this fall there is going to be a number of devices that get close to competing with Apple's iPod," Huggers said in an interview in San Francisco yesterday. By the second quarter of next year "there is going to be a whole lineup of products that can compete with Apple in industrial design, usability, functionality and features."

 
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