digital music/video
10/03/2005, 8:35am, EDT
Monday, October 3rd
Concern over small royalties for iTunes artists
Music managers will today wade into the row over online royalties with the claim that artists are being unfairly squeezed in the digital era. The Music Managers Forum is unhappy that artists typically receive less than 6 percent of royalties from stores like Apple's iTunes Music Store. Jazz Summers, the manager of the Snow Patrol, and chairman of the Music Managers Forum, said: “Sale prices and royalties have gradually been eroded to the point where an artist needs to sell in excess of 1.5 million units before they can show a profit, after paying for recording time and tour support.” The forum is hosting a special conference in Manchester today in an attempt to raise awareness of falling royalty rates, called the Know More! campaign. Headed by Mr Summers, the meeting will include managers behind acts such as Oasis, Radiohead and Jamelia.
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I have a lot of sympathy for artists. When digital downloads become the main source of revenue I hope the iTunes store will be a solution to this dilemma. Artists can sell direct, and keep the entire royalty instead of 1/10th of it.
According to CDBaby, who'll submit any musician's material to the iTMS, even after they take their 9% cut the artist will be making 63 cents off every individual track and $5.91 off of every album you sell (I assume the latter is lower due to the larger number of songs meaning more infrastructure to support sales). That is 64% and 59% pure profit direct to the artist, respectively--certainly beats the 6% they're getting from labels. The two dozen other online stores they list all have very similar royalties.
That very clearly shows that any artist, were they willing to forego the advertising power and startup capital a record deal *might* get you, could be making ten times the profit, and well over half of gross, in online distribution.
So the question, then, is whether the better move is to try to wrangle more profit out of the big lables (who are almost certainly scamming their artists), or just encourage everybody to go indie--after all, there's room for EVERYBODY on the shelves of a digital store.
Interesting that Apple (along with others, of course), have managed to come up with a system that actually provides a fair cut of profits to the artists; how common is that in the entertainment industry?
If you are really serious and believe in your music, you can do what Imogen Heap did in the UK (http://www.megaphonicrecords.com/). She took out a new mortgage on her flat and started her own label. She has a distribution deal with RCA for the North American market, which she made on her own terms.
Recording equipment has become so inexpensive compared to even 5 or 10 years ago that you really don't need a record company to spring for a $300 per hour studio. Get a Mac, a decent AD/DA converter and some software like MOTU or Logic Pro. Oh... Talent - that helps too. =)
Don't the artists and the record labels see that ITMS is SOOO much better than the old way?
If the artists are getting squeezed, they need to re-negotiate their contracts with their producers. If the record companies pressure Apple into raising the price per song substantially, we will soon be back where we started with Limewire and Acquisition, etc.
If I remember, Apple only makes about 7˘ per song anyway, and if the artists are only making 6˘, then Apple giving up its tiny profit in exchange for becoming the Artist's Hero would give them a huge leg-up in the future, I think.
As I type this, while sitting in my stuffy, windowless office in a thankless IT job I'm wondering; 'Could being a musician for a living be that awful?'. Maybe they could work at Starbucks instead and complain about the money they make per coffee they sell ratio.
It just seems they're never happy. It's the internet's fault, it's the record companies fault, it's Ticketmaster's fault.