News Archive for 05/10/12

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Apple pulls new Eminem TV spot

10/12, 9:50pm

Apple pulls Eminem ad

Apple has apparently pulled its new iPod commercial featuring rap star Eminem. No reason was given for the withdrawal. The 30-second spot premiered today during Apple CEO Steve Jobs' keynote speech at an Apple special event. The ad features Eminem performing his hit single "Lose Yourself" and was expected to begin airing on television in a week. The commercial takes a new 3D approach to the "silhouette" effect popularized by other iTunes ads. Apple had worked on the ad for over two years, according to Mr. Jobs. "It takes our silhouette campaign up to a whole new level," Jobs said. The ad was well-received by the audience at the keynote, and Jobs even played it twice.

ezGear unveils ezSkins for video-capable iPod

10/12, 7:10pm

ezSkins for video iPod

ezGear today announced its ezSkin 5th Generation cases for Apple's new video-capable iPod. The cases are made from high quality silicon with an anti dust coating, and provide openings on the top for access to the hold switch and earphone jack. An additional opening on the bottom provides access to the iPod dock connector. Each ezSkin comes with a neck strap, an integrated removable belt clip, and a clear ezShade screen protector. ezSkin 5th Generation cases come in five colors: sky blue, princess pink, lime green, onyx black, and frost white -- the onyx case is opaque, while the other four cases are semi-transparent. The belt clip is made from high quality, high impact plastic for durability. ezShade screen protectors are clear plastic screens with rubber bumpers on each corner. ezSkin 5th Generation cases are expected to be available within the next month for $30.

Apple posts Special Event video, new iPod ad

10/12, 5:15pm

Apple Special Event

Apple has posted a video stream of its special press event that took place today. During his keynote address, Apple CEO Steve Jobs unveiled a new iMac G5 iTunes 6, and a new video-capable iPod. Apple has also posted the TV spot title, iTunes + iPod TV Ad featuring Eminem, which debuted at the special event and is expected to begin airing in the coming week. [updated]

Veoh Networks to integrate software with video iPod

10/12, 4:55pm

Veoh supporting video iPod

Veoh Networks today announced it is integrating its software with Apple's new video iPod, enabling users to easily export video collections to the iPod and other portable video devices. Veoh software, compatible with Mac OS X, creates a virtual television network that distributes TV-quality, full-screen broadcast video to hundreds of millions of users with broadband internet connections. Motion picture studios, television networks, organizations, and individuals can publish unlimited amounts of broadcast video content to the network. Dmitry Shapiro, CEO of Veoh Networks said: "The availability of the video iPod is another big step in democratizing television by making it more portable and accessible anywhere."

TheFlux.tv to format all content for video iPod

10/12, 4:45pm

TheFlux.tv on video iPod

TheFlux.tv today announced that all Flux video and audio content will be formatted to play on Apple's new Video iPod, with key content available immediately. Each week, The Flux hosts a webcast featuring one short film along with host segments, director interviews, and how-to segments. Previous episodes and episode outtakes are currently available for the video iPod, with content from "The Vault," the site's movie hosting service, going online over the next week.

BART unveils QuickPlanner for iPod

10/12, 4:40pm

iPod BART QuickPlanner

BART (Bay Area Rapid Transit) today has begun offering downloadable schedules and maps for Apple's iPod line, including the new Video iPod. The BART QuickPlanner covers departure times and a color version of the official BART system map, as well as general station information. Automatic update notifications provide the most accurate schedule, map and station information. The BART QuickPlanner is available for free from the BART website.

Apple's Video iPod accessories

10/12, 4:10pm

Video iPod accessories

Apple's new video-capable iPod, unveiled today at Apple's special event, is due to ship next week as the holiday season approaches, and Apple has already created various accessories for the device. A Universal Dock ($39) provides easy access to a USB port for syncing, IR support to work with the Apple Remote, and variable line out and S-video connections for integration within the living room. The Apple Remote ($29) offers wireless integration to the Universal Dock and quick, easy access to controls from across the room. Apple iPod AV cable ($19) enables television viewing of video content in full-screen. The Apple Socks ($29) provide six vibrant and colorful ways to dress up and protect the iPod. The iPod Camera Connector ($29) eases the photo transfer process between digital cameras and the Video iPod.

Be.ez offers soft cases for Apple products

10/12, 1:15pm

Be.ez Apple cases

Be.ez is offering a selection of soft cases for various Apple products including iBooks, Powerbooks, and iPods. The LEmini (£35, shown at right) provides protection for Mac mini, with room for standard accessories and a full-sized keyboard. LEmini's three variants are "street" (mouse grey with turquoise interior), "pearl" (red and white), and "sweet" (dark and light plum), each of which include an external iPod pocket and earphone strap. The LArobe mini (£15) is a soft, low resilience polyurethane case for Apple notebook accessories; available in black and white, orange and black, pink, green, and blue. LArobe Color cases protect Apple 12, 15, and 17-inch Powerbooks as well as 12 and 14-inch iBooks with polyurethane, and are available in grey, green, pink, or blue.

30 percent of 2006 vehicles offer iPod integration

10/12, 11:15am

iPod integration

Apple on Tuesday said that 15 automakers now offer iPod integration as on option on their 2006 vehicles, according to Leftlane News. That means about 30 percent of new cars can be equipped with special hardware to connect the digital music player directly to the car's stereo and stereo controls. Unlike simple FM transmitters, true iPod integration means there's a physical connection between the car's stereo and the device, resulting in optimal audi quality. Better still, iPod integration means you can use the steering wheel or dash controls to change songs. Apple has yet to update its "iPod your Car" website, but there's still plenty of information for 12 brands.

Contour offers ToughShell "hard" case for iPod

10/12, 8:00am

ToughShell for iPod

Contour Design today announced a new "hard" case for the iPod: The ToughShell is a new protective case that is built with lightweight transparent shock resistant material for all round protection and durability. It supports Apple's click wheel 20GB iPod, 30GB iPod photo and 20GB iPod with color display. Contour says it used market research and feedback from existing customers to deliver a case that would be superior to "skin" cases, but still maintain a low profile and light weight. The ToughShell fits snugly and provides improved protection using enhanced transparent polypropylene. It secures the iPod by using an advanced snap-latch mechanism, offers access to all iPod controls, including the headphone jack, and hold switch as well as is compatible with many third-party attachments such as FM transmitters, voice recorders, etc. It includes a strong, detachable, stylish belt clip and will be available the first week of November for $22.

DLO debuts redesigned TransPod iPod car solution

10/12, 7:50am

TransPod iPod car solution

Digital Lifestyle Outfitters (DLO) today announced the all-new, redesigned TransPod, its the all-in-one car solution for the iPod, iPod nano and iPod mini. The DLO TransPod broadcasts the iPod's music to any FM radio frequency from 88.1 to 107.9 while simultaneously charging and cradling the iPod in the car. The solution offers a combined transmitter, charger and cup holder cradle into a single device. New features include an industrial design that accentuates the iPod, automatic intelligent power management, controllable backlit display, programmable preset stations and more. DLO has also added audio input jack, an auxillary output for use with the car aux input ports or a cassette adapter, fits for both the iPod mini and iPod nano (and other sizes), and a new standard black charger arm with screws for easy adjustment. The new DLO TransPod comes in white, silver and black and costs $100 and is available now.

Tunewear debuts luxurious PRIE jewel iPod case

10/12, 7:40am

PRIE jewel iPod case

Tunewear today announced PRIE jewel, a high-end "luxurious" iPod case for fourth-generation (4G) iPods as well as the iPod mini. "PRIE jewel is absolutely gorgeous. The Metallic Pink and Stylish Sliver design is complimented with a glittering rhinestone buckle to add an air of glamour. The silver chain is removable and can be used to attach your iPod to your bag, jeans or anything else." The case protects the screen and the click wheel with a clear vinyl window that still offers full control as well as access to the earphone and dock connector. The PRIE jewel is available in two models: one for the iPod 4G / photo and another for the iPod mini. Both are $40 and are available in metallic pink with silver highlights.