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10/20/2005, 4:50pm, EDT

Thursday, October 20th

Video iPod teardown

Jefferies and Company has torn down the video iPod, revealing the various component manufacturers, and estimating a gross margin for Apple Computer on the device at 52 percent. Board layout of the video IPod is similar to that of the Nano, with essentially all of the same silicon suppliers. The teardown reveals a Toshiba 30GB 1.8-inch hard drive; a PortalPlayer Decoder/SoC; a Broadcom video decoder/processor; 256Mbit of Samsung SDRAM; a Wolfson Microelectronics audio codec; a Linear USB power manager/Li-Ion battery charger; a National step down switching regulator; Phillips DC/DC converter; Silicon Storage Technology 8Mbit parallel flash; a Phillips power management unit; and a Cypress PSoC mixed signal controller touch pad. The total BOM is estimated to be $143.50 for Apple.


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