ipod
10/24/2005, 5:10pm, EDT
Monday, October 24th
Nano lawsuit to damage Apple's reputation?
The recent lawsuit filed against Apple regarding iPod nano's allegedly fragile screen has some analysts questioning whether the negative publicity will affect Apple's iPod sales. This couples with earlier reports of Nano screens cracking easily, and Apple's acknowledgement that less than one-tenth of one percent of iPod nanos did ship with a problem. Ars Technica, however, put the Nano through a brutal stress test by throwing it from a speeding vehicle at highway speeds, and some Apple fans believe that the latest court case is "a good example of another frivolous lawsuit in a society where many such lawsuits exist." The iPod is "still the name" in MP3 players according to an article from Motley Fool, but despite Apple's reputation for producing elegant products, the Apple brand could receive "a few scratches" as a result, according to the article.
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anyway, i called apple and initially the rep told me they wouldn't be able to help me with an LCD problem. i pushed a little and said i had read that this was a known problem, and he said hold on and he would do some research. a couple minutes later he came back and told me they would send me a replacement free of charge.
as is usual for apple repairs and replacements, they are sending me a box overnight. i only have to put my broken nano in the box and call DHL to come pick it up. once apple receives the broken unit, they'll ship my replacement. all at no charge to me, and overall in about 5 days time. not so bad.
Then when they recover they will more than likely sue the automakers for making devices that "travel at highway speeds."
these guys and their lawyers are playing the odds. if they get a judge who's not willing to throw it out, the obscene damage request will simply serve to bring apple to the settlement table. the first litigant does seem to be acting like someone out of touch and bulletproof. i believe he'll remain the former and not the latter once he starts dancing with apple's legal eagles.
as for wear and tear, there's two things i'd never do with this thing - put it in a pants pocket and wipe it with a paper towel. you will not recall feeling the sort of force that can crack the guts of an LCD, and paper towels have small wood particles in them - this lecture you got when you bought your eyeglasses.