ipod
11/04/2005, 6:55pm, EST
Friday, November 4th
Lugz sends cease-and-desist over iTunes spot
Lugz footwear has sent a cease-and-desist letter to both Apple and its advertising agency TBWAChiatDay over its latest television spot for the video iPod and says its prepared to fight for its rights. "If you look at these spots, common sense would tell you that there's a problem here. The Apple commercial uses the most powerful elements of our campaign, making the ads disturbingly similar. We are prepared to vigorously pursue all legal remedies in order to protect our rights." Lugz says that the similarities are more than striking between the commercial "Arrow," which it aired in 2002 and Apple's latest commercial spot with Eminem, which was launched last month in conjunction with the new video iPod. According to AdWeek, both television ads feature urban images on a red, yellow and orange background, with black silhouettes and a hip-hop soundtrack.
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yawn
And if I have no idea, how great was their ad?
Not trolling, honestly, um, who the hell are these people?
If I remember correctly the last lugs ads I ever saw were those stupid teens flying around in giant shoes. Seems to me that they already moved past the "paint campaign."
Steve Jobs had it comin' with all the freaking cease and desist letters THEIR legal department has sent to Mac rumors sites.
David
as for brand confusion, considering they haven't run the lugz ad in 3 years, what's the possibility here - that someone's going to watch an ipod commercial and run out and buy boots instead?
and unless this ad ran at 3 am on mtv and bet, chiat/day probably knew about it and are smart enough to know they're ok on it...