New Emmy award for mobile video content

The National Academy of Television Arts and Sciences next week will announce that it has created an award category to recognize original video content for mobile devices, such as the iPod. The New York Times reports that The Academy on Tuesday will that new mobile video content category will debut at the academy's next Sports Emmys presentation, "and ultimately be added as a category for other Emmy presentations as well, including those for news and documentary, business and financial reporting and daytime television. The category will not be included in the prime-time Emmy Awards, which are overseen by a sister organization." While the Academy already offers a technical achievement award for new media, this will push the technological envelope and broaden the market for original video content designed for celll phones, PDAs, iPods, and other mobile devices.

Filed under: iPod, industry