industry
05/02/2006, 2:50am, EDT
Tuesday, May 2nd
iPod rival Creative faces tough future
Apple's rival Creative is expected to post a quarterly loss of nearly $90 million for its March quarter due to cut-throat competition and falling flash prices. After warning investors earlier this month, the company faces a tough road ahead as analysts see a bleak future for a market dominated by Apple and its iPod: "We expect the business environment for Creative to remain tough at least for the next two quarters. Demand is only expected to pick up for the year-end Christmas sales," said CIMB-GK Securities analyst Jonathan Ng told Reuters. "We remain negative on its prospects given the harsh competition in the market and a lack of new winning products in the foreseeable future," he added. The Singapore-based company offers Nomad and Zen MP3 players that compete with Apple's iPod as well as Samsung's Yepp and Reigncom's iRiver.
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They'll hope to recoup some damages at Christmas time but Apple will have some awesome new iPod or something to go with them that boosts everybody to get an iPod for Christmas and Creative will be left with nothing but their creativity, which is non-existant.