digital music/video
06/27/2006, 1:20pm, EDT
Tuesday, June 27th
Coca-Cola, Apple to offer iTunes drive
Coca-Cola is inking a deal with Apple to offer Coca-Cola-sponsored content on iTunes, and is offering its customers discounts for the online store. Music has been one of the primary battlegrounds between Coca-Cola and rival soft-drink maker Pepsi, with insiders believing that the iTunes deal could help Coca-Cola maintain its edge in the competitive UK soft-drinks market, according to DigitalBulletin. Pepsi in 2004 entered a similar partnership with Apple as part of a US promotional effort, promising to distribute 1 million songs through Apple's iTunes.
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"The French national parliament has filed suit in internation court against Coca Cola for failure to release it's "secret" formula for Coke* to other soft drink companies.
"It is an international travesty that Coke will not give away their formula", stated Jacque Frerar, Assemblyman from Paris. "We have small, family owned soft drink companies in France that should have access to the same information as Coca Cola. It's unfair! The mega giant companies should not be able to keep the products they make secret.It should be made available to all and without charge. If the product does nto work, the company who owns it should ake it better and more compatible with everyone and re-release it into the open market. We will take it to the World Council if we have to."
Representatives from Coca Cola were unavailable for comment. It is rumored Coke management is currently divesting all interesets in anything remotely related to France.
* Note - Not "New" Coke. No one wants that...