Universal Music -- one of the four major record labels and the world's largest record group -- has priced back-catalog CDs in line with its download versions, acknowledging the rising influence of Apple's iTunes. Universal will divide its CDs into three price and product ranges in Europe in an effort to rejuvenate a format that covers over 90 percent of record sales, according to The Guardian. Universal will introduce a "basic" CD for aged recordings, wrapping the album in a card case with no sleeve notes for an estimated €9.99. Other formats include the "DeLuxe" to target the gift market at €19.99 with a bonus CD or DVD, and the "super jewel" box, a more rugged version of the classic plastic CD cases. The new formats are expected to launch in the UK and Europe in September.