ipod

07/12/2006, 8:45pm, EDT

Wednesday, July 12th

CNBC report: Nike+ is revolutionary

This evening on CNBC's, who first broke the story on the Nike and Apple alliance in May, "On The Money" they had an exclusive look at the Nike+iPod system. As MacNN reported earlier today, the new Nike+iPod Kit will be shipping tomorrow. According to CNBC, over 30 million Americans have taken up running as a sport and it is continuing to grow; over forty million running shoes were sold in the United States last year. The new system allows users to compare their statistics to their records or the records of their friends. The host Darren Rovell is an avid runner, he claims that this product could revolutionize the industry as it removes the need for treadmills to track statistics. He says that one of the most useful features is a built in voice that reads vital statistics to you by hitting the center button. He stated that, "This could really change the way people run, and the way people think about running." Neither company has plans for media buy, but instead both will rely on buzz to generate interest and sales. Below is a clip from the segment.



Video Credit: CNBC TV.


Filed under: iPod

, , 12comments, del.icio.us, slashdot, digg, buzz , Twitter, 



12 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
broohaha22
copy edit
0
07/12, 9:33pm, EDT
"he claims that this product could revolution the industry"

Unless the author is trying to revolutionize the word's use, "revolution" is not a verb.
Fresh-Faced Recruit
Joined Jul 2006
User is offline
Albert
yeah...
0
07/13, 12:54pm, EDT
the entire media industry needs a full time proof reader...
Fresh-Faced Recruit
Joined May 2003
User is offline
LordJohnWhorfin
I wonder...
0
07/13, 2:35pm, EDT
Would this product benefit a crap runner like me? I'm a recovering fattie who has a hard time running 3 miles on the treadmill. Is it only for serious athletes, or could it help me improve?
Fresh-Faced Recruit
Joined Aug 2002
User is offline
koolkid1976
re: i wonder...
0
07/13, 3:23pm, EDT
What could it do for the skinny people that it couldn't do for you?
Fresh-Faced Recruit
Joined May 2003
User is offline
benhur
absolutely
0
07/13, 5:28pm, EDT
it's all about what's going to motivate you. Will having the iPod tell you how far you've gone and being able to track your daily progress get you running?

I'm right there with you. Running is not my favorite but as a former athlete who needs to get back on track, this may be the motivation that helps me. Now I just have to eat a little better :)

On a different note, I wonder if this keeps Apple from working with other shoe companies or is MS going to come out with their Reebok partnership.
Fresh-Faced Recruit
Joined Jan 2001
User is offline
JEB
Glub Glub
0
07/13, 5:28pm, EDT
I'd really love to listen to my iPod in the pool.

Just a thought. Really.
Junior Member
Joined May 2001
User is offline
bleee
why no ipod video?
0
07/13, 5:58pm, EDT
Why doesn't it work with the iPod video? I have alot of MP3's thats why I purchased the iPod video, I don't want to have to buy a nano.
Mac Enthusiast
Joined Mar 2002
User is offline
Terrin
Patent
0
07/13, 10:36pm, EDT
Actually, I think Nike came up with the idea and approached Apple. If so, Nike probably has the patent on the idea. Consequently nobody else will be using the idea, including Apple with anybody else.
Fresh-Faced Recruit
Joined Jan 2006
User is offline
Terrin
bleee
0
07/13, 10:39pm, EDT
The product probably does not work with the Video iPod because Apple really does not want people running with it. Those hardrives really do not like it. Ask my iPod, which no longer works.

If running is your thing, go with the nano or shuffle.
Fresh-Faced Recruit
Joined Jan 2006
User is offline
Will C
Re; glub glub
0
07/14, 1:51pm, EDT
I would love a fully waterproof/submersible iPod for use while swimming - I get very bored swimming up and down but if I could listen to music or podcasts it would really help pass the time.
Dedicated MacNNer
Joined Jan 2001
User is offline
additional comments:..1..2..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

www.cashforiphones.com - Sell your iPhone or iPod today! Get an instant online quote. Top cash, FREE shipping.
Buy from the Apple Store The Apple Store: Get great deals on the iPod video, iPod Radio Remote, Refurbished iPods starting at $79, iPod shuffle or iPod nano with free engraving, other iPod accessories for the road, or education discounts on iPods.

Internet Marketing School - 100% Online: Master SEO, SEM, E Commerce, Media & More with a U of San Francisco Certificate.
Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.