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07/19/2006, 2:40pm, EDT

Wednesday, July 19th

iPod accessory market booming

The iPod accessory market is booming, according to one report, despite looming predictions by analysts that Apple will reveal lower than expected sales of iPods for its September quarter. The Cupertino-based company today will report its financial results via a conference call at 5:00 p.m. EDT, which will be freely available as a webcast via QuickTime. The iPod accessory market is estimated by some to total roughly $1 billion, fueled by "necessary" products such as protective cases, as well as consumers' desire to personalize their players, according to BusinessWeek. Apple offers its own iPod accessories at its various retail locations as well as its online store, and recently experienced unusually high demand for its own as well as third party accessories, which it also sells via its online storefront.


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