general
10/06/2006, 11:05am, EDT
Friday, October 6th
Shuffle owners protest "1418 hell"
Hundreds of first-generation iPod shuffle owners are crying out to Apple for resolution after upgrading to iTunes 7 and trying to update their iPods. Many of these users report that updating the iPod renders it unusable with an "Unknown Error (1418)," effectively corrupting the iPods with no way to restore them. Some posts on Apple's own support forum suggest that owners of newly-replaced iPod shuffles are also experiencing the issue, and Apple has yet to respond. Users have already posted at least three Web pages to protest the problem, petitioning Apple to remedy the situation and demanding a fix. Such sites already include "shuf2006 Petition online," "Error 1418 - Fix Our iPods!," and "Shufflers Unite."
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and you are kidding yourself if you think that the efforts people got to to voice their dissatisfaction with the way Apple is dealing with the problem, and the eventual uproar, doesn't eventually have an effect on Apple addressing the problem. unfortunately Apple has shown all of us over time that the way to get them to address the errors that Apple has made is to make a big hullabaloo. it is totally within their control to change that dynamic.
Seriously though, both appleisgreat and turk.o have good points here, so lighten up a bit. ;-)
Look, they see their shuffle has turned into a temporary paper weight and they are in panic mode. We live in a NOW NOW NOW society. We want a pill to fix everything. Yes, they are over reacting a tad and yes, I'm sure Apple is researching the issue as we speak. Putting up web sites dedicated to 1418 isn't going to solve the problem any faster.
I haven't seen any clues as to whether or not this problem is an isolated issue or if it's affecting every shuffle owner with iTunes 7.
I doubt anyone is using their shuffle to hold critical data, so it's not the end of the world.
Yeah, Apple is help to much higher standards than other (maybe the price becomes more of an issue?) -- had Dell not quit the MP3 market, and was having such an issue, no-one would care. It would not be news.
This is also why Greenpeace and the anti-DRM folks target Apple stores: they know Apple is as good as or better that the competition, but adding Apple to any press release takes it's importance up many many times.