News Archive for 07/01/30

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iTunes Europe to offer video in spring

01/30, 5:45pm

iTunes Europe, video

Apple is planning to offer online videos to European customers in the near future, according to one report. "Apple is going to extend its electronic retail activities in Luxembourg by launching this coming spring its iTunes video platform for the sale of videos in Europe," said Jeannot Krecke, economy minister of Luxembourg. "[Apple] will provide full-length television series in various European countries." Krecke said Apple executives have been discussing the implementation of the system for several months with Luxembourg authorities. Apple decided to use the small country as the platform for its online music sales due to the low VAT tax rates versus other European standards, according to AFP. "The extension of Apple's activities in the Grand Duchy illustrates the continuity of the Luxembourg government's policy, which has been in place for many years, of attracting businesses involving new technologies and electronic commerce," Krecke said.