Study profiles likely iPhone buyers
updated 12:50 pm EDT, Thu June 7, 2007
iPhone shopper study
Consumers who are "definitely interested" in Apple's iPhone and who are likely to line up for the product launch on June 29th appear to consist mostly of middle-aged men with higher than average income, according to a new study from Solutions Research Group. The study, which profiled consumers looking to the iPhone its current $499 price tag, revealed that 72 percent of respondents were male with an average age of 31 years. Some 58 percent of participants had completed college vs. the 43 percent average, and 43 percent of total buyers live in New York or California for almost double the national average. What's more, 48 percent of respondents do not currently own an iPod, and earn 26 percent more money than the national average.
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06/07, 03:21pm reply
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Sabon
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06/07, 03:30pm reply
I'd love to see the stats six months after the iPhone is being sold on June 29th. I've got a very strong feeling their stats will be off by a large margin. At least based on the people I know that want iPhones.
Most of my friends (I talked to about 50 friends about this who knew about the iPhone and have seen the TV ads. We are in the 40s to 60s. 25 percent own Apple computers 90 precent own iPods (from 3rd gen to 5th gen) 35 percent of them want the iPhone with two months. Over 60 percent of the rest expect to buy one "after the bugs have been worked out." 95 percent of the ones with Nanos are going to get the "upgrade" as they hate their phones and would like their iPod and phone to be one device.
The biggest reason for those not wanting the iPhone? Singular/AT&T's bad reception in the surrounding areas of Seattle. I'm one of those.
For those that don't want the iPhone. Most are planning on buying the iPod-phone that they expect to be introduced within 3 to 6 months of the iPhones release. Most expect it to be available around October for the Christmas buying season.
Sabon
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06/07, 03:30pm reply
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Sabon
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