News Archive for 07/10/02

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Action Jacket cases for new iPods ship

iPod Action Jacket cases

Digital Lifestyle Outfitters has announced new Action Jacket sport-ready neoprene cases for the iPod nano 3G, iPod Classic and iPod touch. Available in black, white and select accent colors, each DLO Action Jacket protects the offering easy access to all controls. The case functions as an armband as well as including a rotating belt clip You can clip it to your clothing or backpack for daily use, or add the armband when you're working out. The armband is machine washable and fits any size bicep. The case provides protection from sweat and the elements and is priced at $30 for each model.

UK teens: "It's all about the iPod"

"It's all about the iPod"

Marketing brands to teenagers in the UK is becoming increasingly difficult, according to a new report, but Apple's iPods, MacBooks, and iPhones are currently top picks amongst selective teens overseas. A report from Telegraph.co.uk reveals that teenagers who were asked what brand they most wanted chose Apple. Specifically UK teens cited the iPod, MacBook, and iPhone as the most desired items. "It's all about the iPod right now," said one teen interviewed at the Piper Jaffray consumer conference in London. Interestingly, even those teens with broken iPods said they refused to purchase items from Apple rival Sony, suggesting that Apple has successfully maintained customer loyalty amongst teenagers in the UK. What's more, young UK shoppers are increasing in numbers and are spending more than ever before, according to the report.

Bevy of new iPod cases debut

Bevy of new iPod cases

A number of manufacturers have unveiled several cases for the most recent generation of iPods. New cases from iFrogz, dubbed 3G Wrapz, are treated with a proprietary anti-dust technology to repel dust and lint, and made of 100% polished silicone. They come in 5 colors: pink, clear, black, green and red. They're priced at £15. The SwitchEasy Biscuits use GE Lexan polycarbonate plastics and contain a lanyard, a universal dock adapter, static wheel guard and back guard, a 3.5mm headphone jack adapter, and a microfiber cloth to clean your nano. The case has a unique two piece non hinge chassis which gives your new nano a safe place to stay while you are on the road. The Biscuts are priced at £18.

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