Study: Pricing a primary factor for iPhone...

Pricing is the highest hurdle for Apple's iPhone amongst most consumers today, according to one study. Market research service provider GMI conducted a study measuring the features that most compel customers to purchase an iPhone, and gaged which iPhone features consumers dislike. The survey found that $100 iPhones would attract a colossal 88 percent of consumers to the device, and that a $200 iPhone would see an adoption rate of 68 percent. "We found that price was the biggest factor keeping people from buying an iPhone with the Apple-AT&T alliance a close second," researchers said. "We found that only 8 percent of consumers would by a $500 iPhone, but if the price dropped to $100 88 percent say they would buy the phone."

Sena offers new iPod/iPhone cases...

California-based manufacturer Sena released a new line of leather cases for the new iPod classic, Touch and Nano, alongside a set of cases for the iPhone. The cases are made from "fine-quality" European leather, and come in a variety of different styles and colors, starting at $20. Sena formed in 1999, initially offering cases for PDAs and cell phones, the company now manufactures cases for the full line-up of Apple's iPod media players, including the iPhone – which flew off the shelves when the device launched in late June.

ModMyiPhone gets 'cease & desist' from Apple...

ModMyiFone.com, formerly ModMyiPhone.com, this week announced a change in its name and website URL, due to legal pressure from Apple. Although the summary posted in its forums indicate that Apple does not believe ModMyiFone.com is intentionally trying to confuse anyone by using the term iPhone in its name, Apple is still requiring the site to comply with its demands so that customers are not under the impression that ModMyiFone.com is affiliated with the electronics manufacturer.