Avot Media today unveiled Avot mV, a new Web-based application that allows iPhone users to quickly locate and view any Web-based video on the cellular handset. Avot mV maintains no limits on video selection, and utilizes no transcoding process to achieve almost no latency, according to Avot. iPhone users can watch TV-quality video in near real-time, and the softwrae works across mobile carriers with high-speed data networks as well as Wi-Fi. The iPhone-specific application is available for free.

While the Avot mV service is free, it still requires users to have a data plan with their cellular carrier and to pay related data-traffic fees if they apply. In addition to supporting the iPhone, Avot mV also currently supports Windows Mobile, Motorola RAZR and Samsung/LG mobile devices.