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01/07/2008, 12:45pm, EST

Monday, January 7th

Apple churns out 'Referee' Get a Mac ad

Apple has churned out yet another 'Get a Mac' TV ad starring actor Justin Long as 'Mac' and Comedian Jon Hodgman as 'PC.' The latest spot begins with the usual introductions, after which a referee dressed in uniform blows a whistle and informs both sides that they may begin. Mac inquires about the ref, and PC gladly explains that he is present to make sure Mac plays fair when talking about Mac OS X Leopard vs. Windows Vista.



"PC, why is there a referee here?" Long asks after the whistle blows. "To make sure you play fair Mac, so you don't go boasting about how Leopard is better and faster than Vista," Hodgman explains. "I didn't say that, the Wall Street Journal said that," Long says.

'PC' asks to wait for the call and points to the ref, who clearly announces that the ruling stands: Leopard is better and faster than Vista.

Hodgman makes it clear that he is unsatisfied with the ruling, but the ref ejects 'PC' to finish the spot.


Filed under: Apple
Other story tags: Mac OS X, Leopard, Vista, Windows, TV, Get A Mac

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lkrupp
These ads work
0
01/07, 1:14pm, EST
For all the hand wringing over "insulting" Windows users these ads work. They are the talk of my office (all Windows users except me) when a new one comes out. They are clever, funny, and hit home with the typical computer user who labors under the yoke of Microsoft. Sure some tech weenies chafe at the ads and are outraged but they obviously don't count with the common users. Real life users are desperate for something that works and most switchers seem satisfied with their decision.

This ad campaign will go down as one of the best and most successful of all time for Apple.
Fresh-Faced Recruit
Joined May 2001
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climacs
agreed
0
01/07, 1:23pm, EST
these ads do not at all insult Windows users, make the point without calling them stupid or taking on airs of superiority/snobbishness. I have had three separate PC users I know, who were influenced by the ads to ask me about switching to Apple. The biggest worries were, 'I heard that there's a lack of software', 'can I run (fill in the blank)', 'is it hard to learn the interface'

Besides (as lkrupp beat me to it), PC/Win users are sick to death of Microsuck crap and are ready to switch. Look for Apple to make further gains in the market in years to come. Thank you Microsoft for Vista, that load of bloated crap is the best advertising Apple could have hoped for, to influence potential PC users to switch.
Fresh-Faced Recruit
Joined Sep 2001
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bloggerblog
lol
0
01/07, 2:14pm, EST
this must be one of the funniest ads "You can't eject me! where am i supposed to go?"

LOL!
Fresh-Faced Recruit
Joined Aug 2007
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destroyer666
old...
0
01/07, 5:01pm, EST
These commercials are getting old...
Fresh-Faced Recruit
Joined Jan 2008
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Macola
iPodNN?
0
01/07, 6:12pm, EST
So why is a Mac story on iPodNN? Oh, I guess it's because of the other Mac stories on Electronista, or whatever other 'NN needs hits at the time.

Does MacNN actually ahve content anymore?
Mac Elite
Joined Mar 2001
User is offline
chadpengar
why "churn"?
0
01/08, 3:21am, EST
Why is the headline "Apple church out 'Referee' Get a Mac ad"? That is a very negative headline
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Joined Oct 2001
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UberFu
although I am...
0
01/08, 9:08am, EST
a huge fan of this campaighn and find myself jumping to check out the next one that comes along_ I don't get tired of them_ But this one [like a few others] is rather weak_

PC uses something that to him should give him an advantage and it ends up blowing up in his face because mac is to perfect and pristine to get sullied_ Where have I seen this before? Hmm...I know - old Road Runner/ Wile E. Coyote cartoons_ Insert Mac for the Road Runner and PC for the Coyote_

Anyway - this one actually feels tired_ I mean even the Road Runner Episodes weren't ALL excellent [okay well maybe]_
Fresh-Faced Recruit
Joined Oct 2002
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ptklenk
Brilliant
0
01/08, 4:10pm, EST
The entire ad compaign is nothing short of brilliant. They are attention-grabbing, comical, direct, and without any fluff. The latest with the referee is outstanding considering the approaching SuperBowl. The marketing/advertising team should be give accolades!
Fresh-Faced Recruit
Joined Jul 2006
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