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01/14/2008, 10:30am, EST

Monday, January 14th

Sneak peek at (covered) Apple booth

Apple's booth at Macworld Expo in San Francisco's Moscone Center is already shrouded in black cloth, masking the entire area where the company will showcase new products and services introduced by CEO Steve Jobs tomorrow morning. Photos taken by setteB.IT depict the company's shrouded area beneath stage lighting, and include a security guard seated in a chair to ensure Apple's well-known secrecy. Banners hung atop the Expo entrance tout the catchphrase: "2008, There's something in the air." Photos of the event center and Apple's booth follow.

Industry analysts expect Apple to unveil a new ultra-portable subnotebook during this year's keynote address, based on rumors backed by patent filings that point to a smaller, lighter MacBook with the latest technology to reduce power consumption as well as thickness.


























Special thanks to our friends at setteB.IT (full gallery)


Filed under: Apple
Other story tags: MWSF 08, floor coverage

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cblackmo
floating
0
01/14, 11:29am, EST
Interesting that the entry signage seems to center on the floating leaf of the Apple logo.
Fresh-Faced Recruit
Joined Nov 2006
User is offline
dogzilla
What?
0
01/14, 11:45am, EST
Are people really interested in this kind of stuff? I'm somewhat excited about the keynote tomorrow, as Apple may introduce some products that coukd make my life easier, but seriously - taking multiple pictures of black-draped booths and signage just seems a little fawning to me. What's the point?
Mac Enthusiast
Joined Sep 1999
User is offline
tindrum
hits, dogzilla
0
01/14, 12:13pm, EST
Page hits. We can't get enough. We're like the geek equivalent to people who love Britney Spears news, good, bad or ridiculous.
Fresh-Faced Recruit
Joined Apr 2004
User is offline
Mr. Fartleberry
I saw something
0
01/14, 12:26pm, EST
I know it's all geek fun but I can wait until tomorrow. After what AAPL did to Think Secret I really don't care for their whole secrecy bit. No info=rumour and buzz. Leaked info=free publicity.
Fresh-Faced Recruit
Joined Jul 2003
User is offline
Mr. Fartleberry
More interesting
0
01/14, 12:29pm, EST
http://fortuneapple20.files.wordpress.com/2008/01/picture-8.jpg
Fresh-Faced Recruit
Joined Jul 2003
User is offline
Deal
Logo Usage
0
01/14, 1:26pm, EST
I think the logo usage is genius. I gotta hand it to the Apple advertising group, pure genius.
Mac Enthusiast
Joined Apr 2001
User is offline
testudo
Re: logo usage
0
01/14, 2:14pm, EST
Wow, they use the logo! Exactly what about it is 'genius', let alone 'pure genius'?

BTW, I think it's the marketing and exhibition people who are supposed to get the credit, not the advertising folks. They're the ones driving the Mac/PC and Silhouette ads into the ground.
Fresh-Faced Recruit
Joined Aug 2001
User is offline
beez1717
I think I just got BINGO!
0
01/14, 2:33pm, EST
thanks Mr. Fartleberry. I love that picture a ton!
Fresh-Faced Recruit
Joined Oct 2007
User is offline
Guest
Mac Shroud
0
01/14, 4:00pm, EST
Hmm... Where I come from, you only drape a black shroud over something for one reason...

RIP Mac.
Paul Huang
Apple Rising
0
01/15, 6:49am, EST
For once, it's Apple Rising, not AAPL rising...or it it going to be both?
Forum Regular
Joined Sep 1999
User is offline
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