Ntractive unveils Elements SBM hybrid app

Ntractive has unveiled Elements SBM at Macworld Expo in San Francisco. The business management software uses a unique 'hybrid application' approach that aims to bridge the gap between ease-of-use and a hosted Web application. Elements SBM is designed to automate, organize, and improve business processes in small to mid-sized companies, focusing on Mac OS X as its primary platform. Users can automate common business practices like sales, contact management, and accounting while making use of automated backups and offsite data warehousing.

Users have access to real-time reports from any location via the custom hybrid Web browser application that runs on a client's computer. The Web server application runs on the Elements SBM server, allowing clients to log into the system from any location -- even an iPhone -- and instantly access company data.

"A sales representative, for example, could log in from a customer location, enter a sales order, confirm product availability, and email an invoice," the company said.

The hybrid browser offers drag-and-drop support into Elements SBM, converting items like vCards to a contact record. The software uses Web 2.0 technology to offer a more desktop application-like feel, but is usable on-the-go via most Web browsers.

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