01/21/2008, 5:20pm, EST
Monday, January 21st
Study: Mac sales strong, Leopard a hit
The latest consumer spending survey from ChangeWave Research suggests "explosive" Mac sales driven in part by high customer satisfaction with the company's new Mac OS X 10.5 Leopard operating system. "The results represent an astonishing leap for Apple among consumer PC purchasers over the holidays," said ChangeWave. The survey of 4,604 ChangeWave Alliance members, conducted January 2-8, revealed 17 percent of respondents bought an Apple laptop over the past 90 days for a 3 percent rise over the previous study in November of 2007.
What's more, 16 percent of respondents reported purchasing an Apple desktop system for a 6 percent rise over the prior study.
A third of planned PC buyers surveyed said they will purchase an Apple laptop within the next three months, while 29 percent said they will purchase an Apple desktop.
Apple also maintains its big lead in customer satisfaction when compared to other major PC manufacturers. Nearly four-in-five Apple buyers (79 percent) over the past 90 days said they are "very satisfied" with their purchase, while another 18 percent said they are "somewhat satisfied."
Apple's two biggest competitors -- Dell and Hewlett-Packard -- earned 59 percent and 58 percent satisfaction ratings respectively.
"It comes as no surprise that Apple sets the standard in terms of customer satisfaction," said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing, "but there's a new twist on why they're outperforming the rest of the industry – it's the amazing customer satisfaction rating on Apple's new Leopard OS."
Filed under: industry, Apple
Other story tags: Mac OS X, Leopard
, 
, 2
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
I also love the fact that I can now quickly get on one of my Macs, or even a family members Mac, from hundreds of miles away! It used to be difficult, now it is just a breeze under Leopard. There are so many good things to say, that they far outweigh any negatives.
And I would certainly not tell someone to stay away from Leopard as some here seem to be saying. It is an incredible OS, and looks to be getting better with every update.