macnn
01/22/2008, 4:45pm, EST
Tuesday, January 22nd
Mac sales surge 44% driven by retail, Europe
Apple on Tuesday posted a 58 percent increase in profits for its December quarter, shipping more than 2.3 million Macs and, coincidently, nearly the same number of iPhones. Surprisingly, the company reported sequential decrease in the number of CPU units in the Americas -- down 13 percent from the education-heavy September quarter; however, the company recorded a dramatic 47 percent increase in Mac revenue for the Americas, indicating that the average sales price of each Mac increased significantly from the September quarter (year-over-year average Mac sales price was down a bit, as units increased by 35% and revenue lagged with a 22% increase).
In the December quarter, the company posted year-over-year Mac sales increases in each of its segments, led by the retail segment and then Europe: it saw a 35 percent increases in Mac sales to the Americas, 44 percent increase in Europe, a 30 percent increase in Japan, and a 64 percent increase in retail Mac sales. Apple also a very dramatic 59 percent increase in Asia and FileMaker sales (which are lumped together in its financials). Overall, the Mac market surged 44 percent.
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Your pain, their money!! :-)
en
Feathers - it's possible to be rampant capitalists and make huge profit margins while still being 'all about your customers' - or indeed BECAUSE you're all about your customers (added value being where you can make significant profit).
The flipside of your logic would be that the company with the lowest profit margins must be the most customer oriented.