Apple's Web, store traffic up in holiday quarter

Traffic to Apple's website grew 18 percent over the same period last year, according to Nielsen Online. The Cupertino-based company's traffic jumped from a three-month average monthly unique audience of just under 40 million to 46.8 million. Statistics reveal a 14 percent growth in total minutes spent at Apple's website this year over last year, from 8.8 billion minutes in the fourth quarter of 2006 to 10 billion in the fourth quarter of 2007.

Total purchases at the Apple Store nearly doubled with 90 percent growth year-over-year, from 207,000 purchases in November of 2006 to 394,000 purchases in November 2007. What's more, Apple's iTunes, Apple Store, and .Mac services were the top three fastest growing Apple Web channels year-over-year in the fourth quarter of 2007.

Filed under: industry, Apple
Other story tags: Nielsen, Web traffic, Apple Store online