iPhone takes center stage at Oscars

Yep, its scary.... and yet reassuring at the same time.

Apple developed a product that shook up the industry and became an icon in only 6-8 months. Its nice to see that American companies still have the power to innovate and shape the world, even if most of our CEOs do not. :-(

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He mentioned the iPhone! He mentioned the iPhone!!!

How come we didn't here how Chuck on "Chuck" has an iPhone?

And this is not a "testament" to its popularity. It's more a testament to it's 'knowability' (or whatever you want to use as the term for 'a lot of people have heard about it'). Someone making a reference to OJ Simpson wouldn't be a testament to his popularity, but people's knowledge of his existence.

But, really, did anyone actually see the Oscars? I didn't even know it was on until 11:30 (although I only would have watched it for the entertainment value, so fast-forwarding on my Tivo would've taken only 45 minutes).

It was a diss of the iPhone (kinda). The joke was on the absurdity of watching widescreen cinematic epics on such a tiny screen.

Bear in mind the iPhone is built on the iPod line of success. Apple had the iPod cachet to push the iPhone to it's stellar heights (almost as amazing as 4 million phones in an 140 million phone market is considered stellar).

The iPod itself, however, took several years to settle into 'icon' status.

So, keep this in mind when MS releases the Zphone. They won't be starting from scratch, so they'll be able to build on the enormous popularity of the Zune and skyrocket right up there to (insert your own ridiculously low number here)...

Was it also a diss on the Oscars itself, such that he could actually watch that entire epic quicker then it takes to applaud themselves on how great Hollywood is?

as bad press.

well, speak for yourself, testudo, I watch the Oscars every year and I think it's a fantastic celebration of the cinema, perhaps the greatest artistic innovation of the last 100 years.

Daniel Day-Lewis totally deserved his Oscar for "There Will Be Blood" (though I still think PT Anderson is highly overrated). Of course it's fun to snark on the wardrobe choices. That woman who wrote "Juno" - holy cow honey, this is the Oscars, not some emo-goth night club - dress appropriately!

Do you have a life?

the funny thing is that he made it look like the movie changed orientation when he rotated the phone to enjoy it in 'widescreen.' the iPhone only plays movies in the orientation so he was watching the movie sideways at first.

not that he was actually watching a movie at all.

He wasn't watching anything on it. At first he was holding it vertically. All video plays horizontally on the iPhone. When he rotated it horizontally, it would have been upside-down, as he was holding it with the home button on his left instead of on his right.