Britannica on iPhone

Brittannica engineers have released an application for Apple's iPhone and iPod touch that brings thousands of articles covering all subjects at i.eb.com to the portable devices. The application boasts a look and feel tailored to the iPhone with full-text searching, thousands of high-resolution thumbnails that expand to full-size images, and page layouts optimized for cellphone bandwidth. "It's fully searchable and hot-linked, similar to Britannica's Web editions," Britannica said.

Britannica's iPhone application joins a host of others the company has developed in recent years for cell phones and wireless and handheld devices.

"People today want information wherever they go," said Dan Smith, a senior vice president at Encyclopedia Britannica. "They want to satisfy their curiosity the moment it's aroused, whether they're on a train, in a restaurant talking to friends, or watching a sunset on the beach. Now we can get answers to them in ways that weren't possible before."

by MacNN Staff