03/03/2008, 7:20pm, EST
Monday, March 3rd
Apple fails to deliver 1,000 movies in Feb
Apple promised the world in mid-January that 1,000 iTunes movie rentals would arrive at the company's iTunes Store by the end of February, but those rentals were still missing in action on the last day of last month. Macworld quotes Apple's statement during the Macworld Expo in San Francisco earlier this year: "iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV."
The Cupertino-based company nearly achieved its promise of 100 HD movie rentals, with iTunes high-definition movie rentals totaling 91 on February 29th. Choosing 'All Movies' on an Apple TV however revealed just 351 titles for rent on the same date, while only 378 titles appeared when selecting 'All Rentals.'
"Happy as I am with the selection of movies I can currently rent from my Apple TV or computer, I'm hoping that, similar to the iPhone SDK, Apple's other February promise becomes reality in early March," Macworld's Christopher Breen wrote.
Filed under: Apple
Other story tags: iTunes, video, Apple TV, movies, rentals, movie rentals
,
, 12
,
,
,
,
,
,

subscribe to comments
for this article
We know the vids are coming. The only real negative reaction to the fact could be that investors won't have the supreme trust that Apple will at least do as much as they say, if not more. On that note, It's not hard to deliver more than is expected when you don't tell 'em what to expect ;-).
It's not like people have already seen all 300+ movies there and have nothing else to see on iTunes Store...
For what it's worth, this is surely entirely studios' fault.
Of course, what is also typical Apple here is the complete and utter silence from the company. No "We're trying, but..." statements. No "Oops, sorry" statements. Nothing.
Maybe they live by that ol' standard "If you've got nothing good to say, be quiet and hope no one notices."
If anything corporations should be less responsible to shareholders and more to their customers.