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Apple fails to deliver 1,000 movies in Feb

updated 07:20 pm EST, Mon March 3, 2008

Apple fails to deliver


Apple promised the world in mid-January that 1,000 iTunes movie rentals would arrive at the company's iTunes Store by the end of February, but those rentals were still missing in action on the last day of last month. Macworld quotes Apple's statement during the Macworld Expo in San Francisco earlier this year: "iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV."

The Cupertino-based company nearly achieved its promise of 100 HD movie rentals, with iTunes high-definition movie rentals totaling 91 on February 29th. Choosing 'All Movies' on an Apple TV however revealed just 351 titles for rent on the same date, while only 378 titles appeared when selecting 'All Rentals.'

"Happy as I am with the selection of movies I can currently rent from my Apple TV or computer, I'm hoping that, similar to the iPhone SDK, Apple's other February promise becomes reality in early March," Macworld's Christopher Breen wrote.


by MacNN Staff

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iTunes, Apple TV, video, movies, rentals, movie rentals, Apple

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  1. Glasspusher

    Fresh-Faced Recruit

    Joined: Oct 2000

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    03/03, 07:35pm | report spam | Reply |

    that does it

    I'm switching to windows. I can't take the strain and the heartbreak any more.

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

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    03/03, 07:48pm | report spam | Reply |

    Oh please...

    Since the SDK was late, they couldn't use the iPhone to RIP the DVDs.

  1. Eriamjh

    Addicted to MacNN

    Joined: Oct 2001

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    03/03, 07:56pm | report spam | Reply |

    Studio's Fault?

    Maybe. That's where the movies come from...

  1. danviento

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    Joined: Dec 2005

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    03/03, 08:01pm | report spam | Reply |

    Don't change the trend

    Though I'd prefer Apple stick to the deliver-more-than-is-promised scheme, to the usual delight of users, I can see where this came out wrong on the part of the studios.

    We know the vids are coming. The only real negative reaction to the fact could be that investors won't have the supreme trust that Apple will at least do as much as they say, if not more. On that note, It's not hard to deliver more than is expected when you don't tell 'em what to expect ;-).

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

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    03/03, 11:14pm | report spam | Reply |

    inconsequential

    This is such a non-issue it's surprising that it even made the news today.

    It's not like people have already seen all 300+ movies there and have nothing else to see on iTunes Store...

    For what it's worth, this is surely entirely studios' fault.

  1. jameshays

    Fresh-Faced Recruit

    Joined: Mar 2003

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    03/03, 11:45pm | report spam | Reply |

    re: inconsequential

    It didn't make the news. It made Macnn/iPodnn. You can think of Macnn/iPodnn more like the tabloids or the NY Times. You shouldn't come here looking for news; it's the forum responses that keep me coming back.

  1. Buran

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    Joined: May 2000

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    03/04, 01:28am | report spam | Reply |

    Typical Apple now

    This is no longer abnormal. Apple keeps promising things by a certain date and failing to deliver. The stockholders need to demand answers.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    03/04, 08:09am | report spam | Reply |

    Re: inconsequential

    I guess if you actually want to see all 300+ c*** movies currently in the system, then sure, you're right. But some people have varying or specific tastes, and so that 300+ movies is more like just 10 or 12.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    03/04, 09:28am | report spam | Reply |

    Re: typical apple now

    Actually, this could all be intentional. Apple knows it has a scapegoat when it comes to the iTMS (be it the RIAA or the studios or whoever). So they make wild promises, knowing they won't deliver, and then when they don't, everyone of course blames the content owners! This then helps apple by putting pressure on the content owners to deliver what Steve promised, even if the studios never concurred with the promise!

    Of course, what is also typical Apple here is the complete and utter silence from the company. No "We're trying, but..." statements. No "Oops, sorry" statements. Nothing.

    Maybe they live by that ol' standard "If you've got nothing good to say, be quiet and hope no one notices."

  1. hayesk

    Professional Poster

    Joined: Sep 1999

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    03/04, 10:31am | report spam | Reply |

    Re: typical apple now

    Oh please. The average stockholder doesn't care about the long term success of a company - they just want to make money fast and don't care what they do to businesses to do it.

    If anything corporations should be less responsible to shareholders and more to their customers.

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