Lionsgate joins iTunes Digital Copy

And have they publically announced a DRM policy? Are we going to have to deal with the same issues as Fox DVDs? Until they do, people will still rip their movies with apps like handbrake. For example, of the 3 people I know who own Blue Harvest, 2 ripped it with handbrake to their libraries, even though there was already a version there. Why? Because if they have multiple machines, they can move it wherever they want.

Draconian DRM, or even lesser DRM, isn't going to fly when its just as simple to circumvent it. Give it 5 years or so, then maybe they'll learn.

I guess this confirms that Blu-Ray readers are coming to Macs really really soon -- right now, if you dropped a Blu-Ray disc into a Mac (whether or not that disc has an iTunes-friendly file on it), wouldn't it produce an error?

"I guess this confirms that Blu-Ray readers are coming to Macs really really soon..."

Not everyone who uses iTunes has a Mac.

I dislike DRM as much as the next guy but I tire of the people that want to move their media to every device they own. For 9/10 people (or more) this works.

Personally I have a variey of devices and I would never want to move a movie to a phone, an ipod, or a variety of other things.

I guess my point is that I've tired of that as an argument against DRM. It is one point of many bullet points in a list of arguments but alone I don't think it does much to progress the discussion.

I use Handbrake on occasion for ripping, but 4/5 of my family are never going to use such out of the box solutions. If you think the vast majority of people are going to ripping movies your smoking something (look at David Pogue's NYT article on the questions asked of tech support people). If a little DRM makes our devices a bit more useful for the vast majority, so be it. It can't help but laugh at those who bluster that this is some HUGE MORAL ISSUE! Get over it!

Geez, I guess I should proofread my comments before submitting them. I guess I'm a bit like MacNN ;)

The problem with DRM as it stands is that it does nothing but inconvenience consumers. So far I think all the main-line DRM has been cracked (including Fairplay, and, I think, WMA).

And those who want to share big-time or remove the DRM to sell bootleg copies (the people who the RIAA should be going after - rather than the kid who shared some 10 songs) know how to get around it.

So, DRM makes it hard for the average consumer to exercise their fair-use rights (like loaning a DVD to a friend, and they want to watch it on their AppleTV). But doesn't stop those who use it for profit or massive sharing.

The Blue Harvest DVD I got did not actually include a digital copy. It acted like a code that gave me a credit to download the movie from iTunes.