Apple works to trademark 'thinnovation'

Apple has filed for a new trademark with the European Trademark Office, simply entitled Thinnovation. Apple has been using the term in slogans ever since it revealed the MacBook Air on January 15th, inserting it primarily into web and print advertising. These uses are the focus of the International Classifications in the trademark filing; the trademark would also apply to installation and maintenance, as well as educational and training purposes.

Class 38 covers all manners of communications, from including not only websites and television but radio, concerts, movies, sports, e-mail, online music services and dozens of other possible variations. Less expected may be Class 42, which would protect the term in contexts involving programming, data recovery and security services, along with software delivery and miscellaneous consultancy operations.

Filed under: Apple
Other story tags: MacBook Air, Europe, trademarks

, 4

4 comments

Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article

Expand All

Global Settings

danviento

good for them, i guess

03/11, 12:59pm, EDT

So, they've got a trademark on a trendy word. I doubt people would have used it too often outside of Apple advertising anyway. Clearly, though, Apple's current design goals are focused on this concpet.

Fresh-Faced Recruit

Joined Dec 2005

User is online

Mimi-mim

What about

03/11, 1:07pm, EDT

"Thin Different?"

Fresh-Faced Recruit

Joined Aug 2007

User is offline

chucker

too much time

-1

03/11, 1:08pm, EDT

This is the kind of thing Microsoft would do, seems like someone at Apple has too much time on their hands.

I think time for a humane cull, pronto Stevie babe,,,

Fresh-Faced Recruit

Joined Mar 2007

User is offline

Eriamjh

It's lame.

-1

03/11, 4:57pm, EDT

Apple doesn't need stupid made-up words to describe its products or processes. Their products speak for themselves.

Addicted to MacNN

Joined Oct 2001

User is offline

Your Comments