macnn
03/25/2008, 5:50pm, EDT
Tuesday, March 25th
Microsoft using Jackass star to match Long?
Microsoft is allegedly seeking to match Justin Long's unflappable demeanor with the Jackass antics of the show's creator, Johnny Knoxville. According to Cajun Boy in the City, one reader wrote the blog, citing that they had taken part in a clandestine focus group, which supposedly was run by Microsoft's new ad agency, Crispin Porter & Bogusky – responsible for ad campaigns for Burger King, Miller Lite, and Volkswagen.
The purported advertisement shows Knoxville dropping a PC during a Jackass-style stunt, followed by a quip saying that users should not have to worry about a destroyed PC, due to Windows automatic backup features.
When approached on the matter, Microsoft said that while Crispin Porter & Bogusky is indeed managing the consumer advertising campaign, the spokesman said that there are no additional details available regarding Knoxville's image.
Filed under: industry
Other story tags: Microsoft, advertisement, Justin Long, Johnny Knoxville
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Glad we won't have to worry about any brilliant ideas from MS.
and for the mac fanboys. you'd be glad to know that crispin, like most ad agencies, is primarily a mac house. they were even profiled on apple.com twice.
This entire thing is a hoax. Focus groups just don't work this way.
Doofuses.