Apple continues variable TV show pricing in UK
updated 09:20 am EDT, Fri May 23, 2008
Sony TV on UK iTunes Store
Apple is continuing to expand on its newfound variable pricing policy for TV shows, an announcement for the UK reveals. The region's iTunes Store has added a variety of shows under the Sony Pictures label (iTunes link), including episodes of Damages, NewsRadio and The Larry Sanders Show, as well as the kids' programs Spiderman and Jackie Chan Adventures. Pricing is staggered at three different levels, with NewsRadio, Spiderman and Jackie Chan being priced at £1.19, Larry Sanders at £1.49, and Damages at £1.89.
The scheme follows the debut of variable pricing at the American iTunes Store, where episodes of Rome, Deadwood and The Sopranos are a dollar more than other HBO shows such as Flight of the Conchords. The trend began back at the UK store, where NBC/Universal programming is now on sale despite NBC's infamous row with Apple, and its competing Hulu website.
Old shows
05/23, 09:52am reply
"The scheme follows the debut of variable pricing at the American iTunes Store"
The variable pricing has been in the UK for a while now (not knowcking you, in fact, I'm sure I read about it here a few weeks ago) where episodes of The Saint acan be obtained at a different (lower) price to usual.
rcopeh
Fresh-Faced Recruit
Joined: Apr 2008
newfound?
05/23, 12:17pm reply
Did Apple have a variable pricing plan but lost it? Or were they digging through the rubble around One Infinite Loop and discovered it next to the rotting corpse of Gil Amelio?
But maybe this means Apple will finally bring variable pricing to the music store for individual songs.
testudo
Fresh-Faced Recruit
Joined: Aug 2001
children, not kids
05/23, 12:27pm reply
Outraged sniff. We do not refer to our children as goats.
(Yes, I've had a quiet afternoon.)
miawj
Fresh-Faced Recruit
Joined: Mar 2005
good idea
05/24, 04:27am reply
Yeah, Testy, let's have variable prices for individual songs, so the greedy studios can ask for $3 or $4. Apple already opened a variable pricing Pandora's Box with the film and TV studios. The good news is the high song prices will probably hit the Top 40 schlock worst.
thebiggfrogg
Fresh-Faced Recruit
Joined: Jul 2007