News Archive for 08/06/20

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Hasbro AMP

06/20, 8:25am

Hasbro A.M.P. expands on Rolly formula

Hasbro this morning unveiled the A.M.P, or Automated Music Personality. The wheeled but otherwise humanoid robot borrows the same philosophy as the Sony Rolly and at once simplifies and expands on it. Rather than integrate its own MP3 player, the Hasbro device lets users plug in an iPod or any minijack-equipped player into a case on the back; in its simplest mode, the robot automatically detects beats and dances in sync with 49 pulsing lights.