News Archive for 08/09/10
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Tunewear today announced new protective cases and clear film for the iPod touch 2G. The new silicone case, ICEWEAR, features ribbed texture for solid grip. The LCD screen is not covered, but the silicone case edges extend slightly past the surface for protection when the iPod is placed face down. TUNEFILM is provided if added screen protection is desired. All ports remain unobstructed, allowing the USB cable to be used without removing the case. Small holes are found on the back for attaching lanyards or wrist straps.
Apple has posted an online copy of the first TV ad for the second-generation iPod touch. The ad concentrates primarily on the gaming capabilities of the Touch, and highlights titles currently sold through the App Store, such as Super Monkey Ball and a variety of racing and puzzle titles. The spot concludes with a user going back to music, and Apple's new marketing slogan for the device, "The funnest iPod ever."
Sony has created a third-generation iPod/iPhone clock radio dock with a new look, the ICF-CD3iP, according to an apparent leak by Sony Insider. The unannounced dock would have a unique, circular side pod that both holds a clock, AM/FM radio and CD player and simplifies the controls with obvious front buttons to control playback. A side pod would hold the Apple device itself.
Following the release of new iPod nano, touch and classic models yesterday, Belkin has announced a series of new accessories for each player. The Sports Armband and Sport Armband Plus were made to allow users to quickly attach an iPod to their arm. The Plus version features a FastFit system, which allows one-handed fastening. Both products are compatible with Nike+, and are available for the Nano 4G, Touch 2G and Classic 2G at a price of $30.
Although Apple is headed in the right direction, it still hasn't gone far enough in pricing for the iPod touch, claims analyst Shaw Wu of American Technology Research. The new 8, 16 and 32GB models have dropped in cost compared to their predecessors, by as much as $100 in the case of the larger players, but Wu argues that this is still too high, mainly in relation to the terrible economic environment. The other major concern is the iPhone 3G, which is comparatively cheap next to the Touch, even if the former is tied to monthly carrier fees.