Why are we even entertaining these stupid firms?

lower their prices in this economy. Has anyone seen fire sales at Ferrari, Jaguar and Lamborghini this year. That guy Wu is too much to bear. He'll tell Apple they should lower their prices one week, and next week he'll say they've lost all their profit margins. I wonder if he really goes into Apple stores and asks people questions as to whether they're willing to pay the prices that Apple is asking or is he just sitting in his office with pencil in hand figuring out some theoretical price charts.

So is Wu saying that these products won't sell in this economy because they're too expensive or is it that he expects Apple to sell many, many more devices if the prices are lowered. I don't really get it. Did the Zune really pick up that more in sales when the prices were lowered? Probably not. I wonder if Wu ever used Apple's media devices for any length of time. Maybe not.

I think if the top model iPod Touch lasts me two trouble-free years, it's worth $400. My iPod 30GB 5G has lasted me two years with trouble-free daily use and I paid $250 for it. It's still in excellent condition and I feel it's worth every penny I paid for it. The day I bought it I put it in a silicone skin with a plastic screen and clickwheel cover and it doesn't have a nick or a scratch on it. It's crashed about five times and always recovered with a reboot. Probably one the finest electronic devices I've ever owned.

You can't lower prices on cutting-edge electronics just because it's a down economy. Once you lower prices, you can never bring them back up to where they should be. It also cheapens your product in peoples' minds (just ask Dell).

You can have limited time special sales, though, or special offers, as Apple does occasionally (like the day after Thanksgiving).

I disagree that the iPhone is cheaper, the cost you pay up front is less, but you are paying what you save over to ATT, these subsidized plans that the providers make is just a shell game. If you bought an iPhone with no strings attached, it costs as much (more) as the iPod touch.
Plus, the Nano is the mass market iPod, caters to the mainstream group. The iPod touch is a multifunction gadget with many more uses, people should pay a premium for that. Comparing a Nano with a Touch is like comparing a Mini Cooper with a BMW M3.

Compared to what exactly? Comparing it to the iPhone is rathe ignorant. I am sure Apple could drop Touch prices another $50 but this gives them room for holiday promotions, etc.

Holiday promotions? What holiday promotions? You don't mean those lame "Save $5 on an iPod on Black Friday" things, do you? Because that's the only promotion apple normally does.

I agree the prices are too high. The iTouch is a great device and I want one but I have a hard time spending more than $200 on it. And yes, I do compare it to the iPhone prices even though I shouldn't.

Then compare it to the unsubsidized price of $400 (or is it more?), not the subsidized price of $200. Then get back to us.

total cost of the iphone BASE is $2118.76 over two years. I would say the touch is cheaper.

[SARCASM] Oh, dont forget music purchases, movie purchases, etc. I mean if you are going to include the external services in the price at least do it right. :) [/SARCASM]

The ONLY thing missing on the iPod touch versus the iPhone is the camera. I bought the iPhone 1st gen because of that. I couldn't even get AT&T service, so I had to crack it to use it.

And the price drop is great. Sure, it would have been neat to see the 8gb at $199, but even still, $229 doesn't sound too out of line. Heck, that's just 2 tanks of gas.

Of interesting note, in our store, the 8 and 16gb outsold the 8 gig. Touches outsold Nanos, Classics and shuffles COMBINED. People are still willing to spend their money on cool.

...that's why apple can't sell any iPods.

facktard analysts.