AmTech on Sept. 9 outcome

Although Apple is headed in the right direction, it still hasn't gone far enough in pricing for the iPod touch, claims analyst Shaw Wu of American Technology Research. The new 8, 16 and 32GB models have dropped in cost compared to their predecessors, by as much as $100 in the case of the larger players, but Wu argues that this is still too high, mainly in relation to the terrible economic environment. The other major concern is the iPhone 3G, which is comparatively cheap next to the Touch, even if the former is tied to monthly carrier fees.

Wu notes, however, that supply chain checks indicate Apple is continuing with normal build plans. The analyst also suggests that while the fourth-generation Nano is a "moderate" refresh, he is impressed with the accelerometer and new colors, as well as a $50 price cut for new capacities, which he suggests will make the player an attractive proposition for holiday shoppers.

AmTech is continuing to forecast sales of 11 million iPods for Apple's September quarter, and 24 million in the December quarter.

by MacNN Staff