iPod only 14.2 percent of Apple Q4 revenue?
updated 12:10 pm EDT, Mon October 27, 2008
iPod earnings a fraction?
Sales of the iPod have become only a small portion of Apple's revenue stream, claims Bullish Cross. Reflecting on Apple's fourth-quarter financial results, the site notes that company revenue grew approximately 75 percent year-over-year, if revenue deferred through GAAP procedures is taken into account. Under these conditions, the iPod -- frequently cited as the reason for Apple's rebirth -- has dwindled into comparative insignificance, representing only 14.2 percent of revenue for Q4 2008.
This fact is said to be deceptive, however, because iPod revenue growth is continuing to accelerate. The real issue is that Mac and iPhone sales have grown substantially, and now account for 70 percent of Apple's business. The iPhone in particular is rapidly gaining on the iPod, and is described as beginning to overtake the iPod as the second-largest contributor to GAAP revenue, having brought in $800 million during Q4. Discarding GAAP, the iPhone contributed $4.67 billion.
Cross predicts that by 2009, the iPhone will surpass the iPod in GAAP revenue; as a result, the site argues, people should discard the impression that Apple is dependent on the iPod.
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Questions or answers?
I'm begging you, please stop using question marks in your headlines. Why would someone want to read a story whose headline already tells me you don't know if the story has any merit? Your headline should be "Source Claims iPod is Only 14.2 Percent of Apple Q4 Revenue". Or maybe "iPod Is Only 14.2 Percent of Apple Q4 Revenue" (in other words, find out whether the claim is true before you publish). Or perhaps "Claims That iPod Is Only 14.2 Percent Of Apple Revenue Are Untrue".
You do this question mark thing multiple times every day and it makes you appear to be less of an authority on all things Mac. It also makes me skip the stories because I know I'm not going to learn anything definitive.