Shinnorie.com has launched GEN Label, its made-to-order iPhone and iPod case design service. Customers build the designs online, choosing from a variety of colored leather or nylon materials for the basic construction. Other options include custom thread colors, structural modifications, and accessories including carabineers, hand straps, neck straps or belt clips. Customers can also upload graphic images to be used on the front panel of cases for the iPod classic.

Customers can view many of the configurations on the company website. The various features are then submitted on a form for the Shinnorie designers to review. Gen Label cases start at $60 and vary in price depending on complexity.