Orb has announced Orb Live Events, which allows for the broadcasting of live events to the iPhone. Orb is promising broadcast setups in as little as 24 hours with the new software, delivering live streaming over 3G, EDGE and Wi-Fi networks. The media player also accepts skins for groups' branding purposes.

Live Events can be further customized for promotions and advertising, and adapted into a proprietary iPhone application. Also supported are multiple streams from providers. A generic, free version of Live Events is available at the iTunes App Store.