Retail traffic shows lower iPhone, higher Mac sales
updated 10:25 am EDT, Wed April 15, 2009
Piper on Q2 retail traffic
Recent monitoring of 25 hours of foot traffic at Apple Stores may suggest some unexpected figures for Apple's Q2 2009 results, claims Piper Jaffray. The research firm fanned out to regular and flagship stores across the US, and noted a weighted average of 22 iPhones being sold per day. The figure is said to indicate a 15 percent drop from Q1, and numbers substantially below the November average of 28 and the July and August averages of 95.
While suggesting sales of only 3.7 million iPhones for the quarter, it is thought that Apple may still be able to meet a target of 4.4 million when sales outside of the US are taken into account. The company may have no problems however meeting Mac expectations, as a weighted average of 28 Macs sold per day is said to be well beyond current modeling. The discrepancy is attributed to the March refresh of Mac desktops, and may hint at quarterly sales of 2.2 million rather than the 2.1 million suggested by the Street.
Piper has also begun its first monitoring of iPod sales at Apple Stores, noting that it does not have any figures to compare a weighted average of 44 against. Nevertheless, the firm suggests that the average is consistent with Street predictions of 10 million in iPod sales during Q2. Piper's price target for Apple stock remains at $180.
iPhone 3.0 prep
04/15, 11:31am reply
I would expect a drop-off in iPhone sales over the next few months in expectation of the new iPhone. And probably a greater drop-off than last year since the iPhone 3G was not expected to be as much of a redesign as iPhone 3.0 is expected to be. Poor poor Palm and BlackBerry :(
carloblackmore
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Joined: Dec 2005
04/15, 12:17pm (2 replies) reply
I bought a loaded Mac Mini at the Vancouver Apple Store yesterday. It's fantastic. It's going to be even more amazing when Snow Leopard gets loaded onto it.
MatildeMatilde
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Joined: Feb 2008
Re: iPhone 3.0 prep
04/15, 12:41pm (4 replies) reply
And probably a greater drop-off than last year since the iPhone 3G was not expected to be as much of a redesign as iPhone 3.0 is expected to be.
What redesign elements are you talking about? Because the iPhone to iPhone 2.0 drop-off can be pointed to one main thing: 3G.
Is Apple secretly planning a bunch of new hardware features for the iPhone 3.0 that is going to take the world by storm? And how much of a secret can it be if it has caused the iPhones sales to wane with the utter anticipation of the new iPhone?
But the only features Apple has touted are all in the OS. And the only rumors I've heard are maybe a better camera and possibly video. But do you seriously think that so many potential iPhone users are scouring sites like AppleInsider and MacRumors looking for these possibilities?
testudo
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Joined: Aug 2001
Two other things
04/15, 12:43pm (2 replies) reply
One, why would it be a shock that the number of iPhones being sold per day is down in Q2 (Jan-Mar 2009) compared to Q1, which includes the holiday season?
Two, these are figures from analysts. Where's the complaints about the bogus figures being taken over a miniscule amount of time?
testudo
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Joined: Aug 2001
Agreed
04/15, 04:57pm reply
As Testudo mentions, this is simply not a large enough sampling (not nearly enough time) to be conclusive. It's a foolish study at best, manipulative and misleading at worst. Where's the damn SEC? there should be requirements for this sort of thing, to avoid price manipulation.
eddd
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Joined: Dec 2001
Nothing useful here...
04/15, 05:48pm reply
Overall Apple sales will be down. I doubt if it matters if they're not down as much as expected or not. Apple isn't going to see a share price pop like RIM got after announcing earnings.
Not much too see from Apple this quarter. Sure, they'll have a greater hoard of cash (another billion or so), but investors are no longer impressed with that. Is Apple selling products? Yeah. Are they selling a lot? No. Merely healthy companies are not being rewarded by Wall Street. Apple share price will be down or flat on earnings. Hopefully, the next iPhone will provide some pop in share price.
iphonerulez
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