Retail traffic shows lower iPhone, higher Mac sales
updated 10:25 am EDT, Wed April 15, 2009
Piper on Q2 retail traffic
Recent monitoring of 25 hours of foot traffic at Apple Stores may suggest some unexpected figures for Apple's Q2 2009 results, claims Piper Jaffray. The research firm fanned out to regular and flagship stores across the US, and noted a weighted average of 22 iPhones being sold per day. The figure is said to indicate a 15 percent drop from Q1, and numbers substantially below the November average of 28 and the July and August averages of 95.
While suggesting sales of only 3.7 million iPhones for the quarter, it is thought that Apple may still be able to meet a target of 4.4 million when sales outside of the US are taken into account. The company may have no problems however meeting Mac expectations, as a weighted average of 28 Macs sold per day is said to be well beyond current modeling. The discrepancy is attributed to the March refresh of Mac desktops, and may hint at quarterly sales of 2.2 million rather than the 2.1 million suggested by the Street.
Piper has also begun its first monitoring of iPod sales at Apple Stores, noting that it does not have any figures to compare a weighted average of 44 against. Nevertheless, the firm suggests that the average is consistent with Street predictions of 10 million in iPod sales during Q2. Piper's price target for Apple stock remains at $180.
Fresh-Faced Recruit
Joined: Dec 2005
iPhone 3.0 prep
I would expect a drop-off in iPhone sales over the next few months in expectation of the new iPhone. And probably a greater drop-off than last year since the iPhone 3G was not expected to be as much of a redesign as iPhone 3.0 is expected to be. Poor poor Palm and BlackBerry :(