Known most for its in-canal earbuds, Shure today ventured into the over-ear category with one model set to kick off a new line. The SRH240s are built for the entry level, semi-portable field with a small, 181-gram (6.4oz) design. Simultaneously, though, Shure vows both strong high- and low-frequency response as well as a sealed, padded cup that blocks out some of both the incoming and outgoing sound without becoming uncomfortable.

Hard specifications aren't yet available for the SRH240s, which ship first to the UK next month for £69 ($114). Future plans also involve scaling up to more advanced headphones that culminate in the more audiophile-grade SRH840s at £139 ($229). US plans haven't been mentioned. [via Pocket-lint]