JBL today dipped into more fashionable gear with the formal launch of its Roxy Reference line of earphones. Both the in-ear Reference 230/250s (shown) and the over-ear Reference 430s come in dual tones of either blue and green or orange and pink and are meant for girls looking to customize their appearances while they listen. The in-ears produce about 50mW of power, with the 230 using a closed-back design and targeted at music players; the 250s use a semi open-back design and have an in-line mic and button to answer calls from iPhones or other supporting cellphones.

The Reference 430s generate the same power as the in-ears and are functionally very similar to the 230 line in most other respects beyond the potentially more comfortable padded cups. All three earphones should be available in the near future both online as well as at retail stores for Roxy, its parent label Quiksilver and third-party shops.