EA has announced an upcoming iPhone version of Madden NFL 10, its current flagship sports game. The iPhone port includes all 32 NFL teams, and a collection of real-world stadiums; plays are narrated by John Madden as well as Tom Hammond and Cris Collinsworth. Gamers can compete in individual matches, or in a season mode which involves more elaborate strategy.

Seasonal gameplay allows for roster management, trading players between teams, or picking from a collection of free agents. In the middle of a match gamers have access to Action Control Time, which lets users slow events down in other to adjust tactics. Unique to Madden on the iPhone are special touch controls, such the option of drawing custom passing plays. EA has not announced a price or a release date for the game.