Apple rejects iPhone app based on chat bubbles

updated 12:05 pm EDT, Wed September 2, 2009

Representative claims Apple trademark

A recent game update is claimed to have been denied due to similarities with Apple's chat interface.


A recent update for an iPhone game has been rejected for purely cosmetic reasons, according to the title's developer. Joe Stump observes that although he was merely submitting bug corrections for Chess Wars, he was called on Tuesday by an Apple representative, who said that after a six-week wait his update was being rejected for having "shiny" chat bubbles. That look is trademarked by Apple, the representative is said to have claimed.

In order to address the problem, Stump says he was asked to make the bubbles "less shiny," and to render them square as an extra precaution. Apple does use similar bubbles in its native SMS app, but the trademark concerns are new, and believed to be inconsistent in light of other programs. Third-party apps such as Facebook and Tweetie are noted to use shiny bubbles, a distinguishing factor being the inclusion of an avatar image; the representative is nevertheless said to have stated that the bubbles themselves the core issue.

Also unusual is personal contact from an Apple worker, as the company typically limits developer exchanges to e-mail, and does not offer specific advice on getting an app approved. It has however said it wants to improve the App Store's submission process. Numerous apps have been rejected over unclear criteria.


by MacNN Staff


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Comments

  1. bogmonster

    Fresh-Faced Recruit

    Joined: Jan 2007

    +10

    I thought that would be a benefit....

    Isn't a consistant look and feel across apps part & parcel of Apple's appeal. If I want jarring differences in apps' GUI, there are plenty of systems to choose from.

    They can't help but get in their own way with this app store business....

  1. jalb

    Fresh-Faced Recruit

    Joined: Jan 2008

    +3

    Developers subjected to Steve Jobs' whims...

    Personally, I think Apple is wrong on this one - bad GUI apps should be rejected by the market, not some reviewer with a subjective sense of design.

    However, we are seeing App store developers being subjected to the same exacting and detailed critiques of their design that Apple's products have to go through. This will be an interesting issue - how much of Apple's design ethos and standards should flow down to independent developers?

  1. darkelf

    Fresh-Faced Recruit

    Joined: Nov 2003

    +3

    we'd also like to note...

    we'd also like to note that your app exactly fills the screen, and uses the touchscreen, both of which are trademark features of apple's native apps. also, when your app is running, an apple logo is visible on the back of the device, which is a registered trademark of apple.

  1. Flying Meat

    Fresh-Faced Recruit

    Joined: Jan 2007

    +3

    If the bubbles

    are indeed for chat, on an Apple product, why is that a problem? I could see them claiming a problem if the app were made to run on another companies product/OS, but...

  1. elroth

    Fresh-Faced Recruit

    Joined: Jul 2006

    +7

    bubbles away

    Doesn't Don Ho own the copyright to "Shiny Bubbles"?

  1. macjockey

    Fresh-Faced Recruit

    Joined: Jun 2004

    -2

    phone only

    the apple rep called because he didn't want to put anything in writing so there would be a paper trail. Now it's only hearsay and apple can deny ever saying that.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    Re: whims

    However, we are seeing App store developers being subjected to the same exacting and detailed critiques of their design that Apple's products have to go through. This will be an interesting issue - how much of Apple's design ethos and standards should flow down to independent developers?

    Well, that would be fine, except Apple's own products don't have to go through what you say. There are way too many inconsistencies with too many Apple applications (including within OS X itself) to make one think there's some team sitting around making sure everything is correct.

    Remember how Mail just looked completely different than any other Apple app when it came out in Tiger (I think it was tiger when they changed the look). Or the inconsistencies in apps like iTunes, which have contextual menu items that aren't available in any other way, a UI no-no in the old mac days.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -2

    app store issues

    Oh, and this is one of the issues with the AppStore. It took them 6 weeks to put through a BUG FIX. Can't Apple come up with a new lane for app approval for releasing these things in a quicker manner? Or does Apple not care about how bugs in apps make the iphone/ipod look, only whether an app looks too much like an Apple app, or contains a naughty word?

  1. zimbardo

    Fresh-Faced Recruit

    Joined: Aug 2004

    0

    Hate to burst his bubble

    Didn't any alarm bells go off when this developer was duplicating UI elements already on the iPhone and iChat?

    Apple is right. The developer will eventually make a Blackberry, Palm, and Android version of the game using the same code. Then, not only has the developer stolen the look and feel of the UI, but he's put it to use on a competitor's product.

    What's wrong with Apple trying to protect UI elements of the iPhone. The fact that the developer copied the chat bubble UI demonstrates it has patentable value. If the developer had created the chat bubble first, do you think they would allow Apple to copy it and use it for free?

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -2

    Re: burst your bubble

    Who says they would look the same? So does this mean a Mac developer shouldn't use the Chrome window look because they're going to make a Windows program and "logically" will make that look Chrome too?

    And shouldn't Apple wait until the developer actually does use the UI elements on other platforms, rather than just assume the guy is going to do this?

    And should iPhone developers not use ANY iPhone UI elements, because of the same reason???

    One would actually expect the developer to, on porting, they'd make the UI elements equivalent to what you have on that platform, so the PROGRAM IS CONSISTENT WITH THE PLATFORM!

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