Apple has introduced a new Music Movies section to the iTunes Store, further segregating its video. The page highlights all movies with a music-related theme, running from documentaries like Imagine and Woodstock through to straight concert films, and fiction titles like The Blues Brothers. iTunes now also has a larger amount of such content, with material including The Song Remains the Same and U2: Rattle and Hum.

Billboard reports that Apple is attempting to gain exclusive early rights to a number of music movies, before copies are even available on DVD. The company already has the rights to a new Kings of Leon concert movie, and will soon gain It Might Get Loud, a documentary featuring Jimmy Page and Jack White. The extra content is believed to be an attempt to increase video sales through a connection to the iTunes Store's more popular audio section. Video as a whole has been identified as a major focus of Apple's future.