Advertising plans roll into motion

Apple's Cupertino headquarters is now hiring for a new position, that of an iPhone advertising SDK manager. The person winning the job will be expected to manage a team "working on the frameworks included in the iPhone SDK" as it relates to supporting "next generation mobile advertising." Among the criteria for the position is experience in online advertising, along with knowledge of Mac OS X, Cocoa, Unix and/or variants of C.

At the beginning of 2010 Apple bought mobile advertiser Quattro Wireless in a deal estimated to be worth $275 million. The combined company has been gradually ramping up a new effort, which CEO Steve Jobs has allegedly explained as a way of overhauling the nature of advertising on its handheld platforms. What this entails remains a secret, but Apple may be motivated by competition with Google as well as supporting new advertising formats for magazines on the iPad.

by MacNN Staff